Privacy Policy

Effective date: November 9, 2026

This Privacy Policy explains how Daybreak Brands LLC ("Daybreak Brands," "we," "us" or "our") collects, uses and shares personal information when you visit our websites (including daybreakbrands.co and henwise.co), buy our products (including HENWISE products), contact us, or interact with our ads. It also covers the tools we use to run our Amazon stores.

If you have questions, email hello@henwise.co.

Information we collect

Information you give us

• Contact details, such as your name, email address, phone number, and shipping and billing address.
• Order details, such as the products you buy, order totals and order history.
• Messages you send us, such as customer service emails, reviews and survey answers.
• Marketing preferences, such as whether you signed up for our emails or texts.

We do not see or store your full payment card number. Payments are handled by our payment processors.

Information collected automatically

When you visit our website or open our emails, we and our partners collect:

• Device and browser information, such as IP address, browser type, operating system and general location (city or region).
• Usage information, such as pages viewed, products viewed, items added to cart, links clicked, the site that sent you to us, and the date and time of your visit.
• Information from cookies, pixels, web beacons and similar technologies. See "Cookies, pixels and advertising" below.

Information from other sources

• Advertising and social media platforms, such as Meta and Google, may share information about how you responded to our ads.
• When you buy our products on Amazon, Amazon handles your order. We may receive limited order information from Amazon (for example, the product and quantity ordered) to manage inventory, fulfillment and customer support. We use it only as Amazon's policies allow and never for marketing.

How we use your information

We use personal information to:

• Process, ship and support your orders, including returns and refunds.
• Answer your questions and provide customer service.
• Send order confirmations and shipping updates.
• Send marketing emails or texts if you signed up. You can unsubscribe at any time.
• Run, maintain and improve our website and products.
• Measure how our ads perform and show you ads for our products on other sites and apps.
• Prevent fraud, keep our website secure and comply with the law.

How we share your information

We do not sell your personal information for money. We share personal information with:

• Service providers that run our business for us, such as our e-commerce platform (Shopify), payment processors, shipping carriers, email and text messaging providers, customer service tools, and analytics providers. They may use your information only to provide services to us.
• Advertising partners, such as Meta (Facebook and Instagram) and Google, which receive information through cookies and pixels to measure our ads and show you ads. See the next section.
• Marketplaces, such as Amazon, for orders placed there.
• Legal and safety reasons, when required by law or to protect our rights, our customers or others.
• Business transfers, if we are involved in a merger, acquisition or sale of assets.

Cookies, pixels and advertising

We and third parties, including Meta and Google, use cookies, pixels, web beacons and similar technologies on our website to collect or receive information about your activity on our site and elsewhere on the internet. We use this information to provide measurement services, show you ads for our products (including on other websites and apps), and understand how visitors use our site. These third parties may collect information about your online activity over time and across different websites.

The tools we use include:

• Meta Pixel and Conversions API (Meta Platforms, Inc.). Meta's use of this data is described in its Privacy Policy at facebook.com/privacy/policy. You can manage ad preferences in your Facebook or Instagram settings.
• Google Analytics, Google Ads and Google Merchant Center (Google LLC). Learn how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites. You can opt out of Google Analytics with the browser add-on at tools.google.com/dlpage/gaoptout and manage Google ad personalization at adssettings.google.com.
• Shopify (Shopify Inc.). Our online stores run on Shopify, which uses cookies to keep the site and checkout working. See shopify.com/legal/privacy.

Your advertising choices. You can opt out of the collection and use of your information for interest-based advertising at:

• aboutads.info/choices (Digital Advertising Alliance, United States)
• youronlinechoices.eu (European Interactive Digital Advertising Alliance)
• networkadvertising.org/choices (Network Advertising Initiative)

You can also block or delete cookies in your browser settings. Some parts of our site may not work properly without them.

Do Not Track and Global Privacy Control. Our website does not respond to browser "Do Not Track" signals, because there is no common standard for them. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of sharing your information for targeted advertising from that browser.

Your choices and rights

• Marketing emails: click "unsubscribe" in any marketing email.
• Texts: reply STOP to any marketing text.
• Access, correct or delete: email hello@henwise.co to ask what personal information we have about you, to correct it, or to delete it. We will respond within 45 days. We may need to confirm your identity first, and we may keep some information when the law requires it (for example, tax and order records).
• Opt out of targeted advertising: use the links above, turn on Global Privacy Control in your browser, or email us.

Depending on where you live, you may have additional rights under state privacy laws. We will not treat you differently for using any of these rights.

Children

Our websites and products are for adults. We do not knowingly collect personal information from children under 13, and we do not sell or share the personal information of anyone under 16. If you believe a child has given us personal information, email hello@henwise.co and we will delete it.

How we keep your information

We keep personal information only as long as we need it for the purposes in this policy, including to meet legal, tax and accounting requirements. We use reasonable administrative, technical and physical safeguards to protect it. No method of transmission or storage is completely secure.

Where we process information

We are based in the United States, and your information is stored and processed in the United States.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the effective date at the top. If we make material changes, we will post a notice on our websites or email customers before the changes take effect.

Contact us